Three on the Bund
Shanghai's finest epicurean destination
About Three on the Bund
The elegant post-renaissance building, No.3 The Bund, was built in 1916 by the Union Assurance Company.
No.3 The Bund is regarded as one of Shanghai's most outstanding architectural landmarks. Other illustrious occupants were East Asiatic and the Mercantile Bank of India.
Luxury & Lifestyle
Industry
Third Party Partner
Previous IT Provider
Digital Branding
GTech Solution
In the digital age, No.3 The Bund is actively seeking more digital channels and interactive methods to communicate with our customers.
Suzanne Choo
CEO, TOTB
In the digital age, No.3 The Bund is actively seeking more digital channels and interactive methods to communicate with our customers.
Suzanne Choo
CEO, TOTB
Challenges
For fashion and luxury brands like TOTB, the biggest challenge to building a direct-to-consumer (DTC) business model is how to provide higher-quality customer services online like provide customizable options and a personalized experience.
To create a personalized experience for their customers, TOTB wants to better understand their needs through website analytics and customer feedback data. So, collecting and analyzing data throughout the customer lifecycle journey is another challenge.
As a leading brand, TOTB wants to integrate AI into its customer experience and elevate customer service with omnichannel tech. TOTB wants more personally connect to customers through live chat, boutique appointment booking, and VIP services.
Performance
Three on the Bund is a leading lifestyle destination blending gastronomy, art, culture, and music. It created and manages award-winning restaurants and bars, including one Michelin-star restaurant, Michelin-recommended restaurants, and an art gallery.

GTech helps rebuild its official website as a digital communication medium, and connects it with its social media, such as the WeChat mini-program, WeChat official accounts, and Xiaohongshu. Also, it provides a real-time online booking service for young people who grew up digitally.
GTech Solution
· Partnering with GTech, No.3 The Bund launched its new website and the WeChat store that gives customers a way to quickly find the best activities and discover new content.

· GTech digitized the original membership system to enable No.3 The Bund could get a 360-degree view of every customer, and engage them in the right ways with the right content by connecting all data.

· Benefit from these actions, during the epidemic of COVID-19, No.3 The Bund could maintain online interaction and communication with its customers.
Performance
Three on the Bund is a leading lifestyle destination blending gastronomy, art, culture, and music. It created and manages award-winning restaurants and bars, including one Michelin-star restaurant, Michelin-recommended restaurants, and an art gallery.

GTech helps rebuild its official website as a digital communication medium, and connects it with its social media, such as the WeChat mini-program, WeChat official accounts, and Xiaohongshu. Also, it provides a real-time online booking service for young people who grew up digitally.
GTech Solution
· Partnering with GTech, No.3 The Bund launched its new website and the WeChat store that gives customers a way to quickly find the best activities and discover new content.

· GTech digitized the original membership system to enable No.3 The Bund could get a 360-degree view of every customer, and engage them in the right ways with the right content by connecting all data.

· Benefit from these actions, during the epidemic of COVID-19, No.3 The Bund could maintain online interaction and communication with its customers.
Solutions No.3 The Bund Used
DTC eCommerce platform
Be present wherever the customer is, and don't miss out on any conversation
Digital branding
Your consumers are online, why aren’t you?
Customer experience mgmt.
Get a holistic view of the customer and their interactions with your brand