Three on the Bund
About TOTB
The elegant post-renaissance building, No.3 The Bund, was built in 1916 by the Union Assurance Company.
No.3 The Bund is regarded as one of Shanghai's most outstanding architectural landmarks. Other illustrious occupants were East Asiatic and the Mercantile Bank of India.
About TOTB
The elegant post-renaissance building, No.3 The Bund, was built in 1916 by the Union Assurance Company.
No.3 The Bund is regarded as one of Shanghai's most outstanding architectural landmarks. Other illustrious occupants were East Asiatic and the Mercantile Bank of India.
Luxury & Lifestyle
Industry
3PL
Previous IT Provider
Digital Branding
Gtech Solution
Suzanne
CEO,
TOTB
In the digital age, TOTB is actively seeking more digital channels and interactive methods to communicate with its customers.
Challenges
For the longest time, pursue the fashion, sample, the high-quality life of having an intention is what TOTB(Three on the Bund) insisted.
As Shanghai's finest epicurean destination, TOTB didn't just need a new website-it wanted a partner in commerce for the long term.
Customers are never in one place, creating the need to meet customers where they are across email, mobile, social, and web with personalized experiences.
Gtech Solution
Partnering with Gtech, TOTB launched its new website and the WeChat mini-program store that gives customers a way to quickly find the best activities and discover new content.
Digitize the original membership system that enables TOTB to get a 360-degree view of every customer and engage them in the right ways with the right content by connecting all data.
During the COVID-19, continued online interaction and communication with customers was still maintained.
Performance
Three on the Bund is a leading lifestyle destination blending gastronomy, art, culture, and music. It created and manages award-winning restaurants and bars, including one Michelin star restaurant, Michelin recommended restaurants and an art gallery.
Together with TOTB, Gtech helps rebuild its official website as a digital communication medium, and connect it with social media, such as the WeChat mini-program, WeChat official accounts, and Xiaohonshu. Also, it provides a real-time online booking service for young people who grew up digital.
Solutions TOTB Used
Online Store
Be present wherever the customer is, and don't miss out on any conversation.
Digital Branding
Your consumers are online, why aren’t
you ?
Customer Experience Mgmt.
Get a holistic view of the customer and their interactions with your brand.
