Giti Tire (China)
A world-class tire manufacturer
About Giti Tire
Giti Tire is a Singapore-based, global tire company, offering a complete range of quality tires and services. The company provides tires to more than 130 countries and is ranked among the world's largest tire companies with revenue of $3.1 billion in 2019.
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Employees worldwide
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Countries covered
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Points of sale
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Offices around the globe
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World-class R&D & testing centers
Manufacturing
Industry
Internal IT & 3P Provider
Previous IT Provider
B2B Digitalization
GTech Solution
We didn’t want to be in the technology business. We wanted to worry about selling tires and be great at what we’re great at. That’s what GTech empowers us to do.
Baihua.Luo
Sales Director ,
Giti Tire (China)
We didn’t want to be in the technology business. We wanted to worry about selling tires and be great at what we’re great at. That’s what GTech empowers us to do.
Baihua.Luo
Sales Director ,
Giti Tire (China)
Challenges
Support for complex workflows and client self-management, accelerate channel management
Digitize lifecycle marketing, and need to take all stakeholders on a journey from unknown to known.
Streamline tire distribution, drive more efficient operations and create stronger relationships with all stakeholders.
Complex integrations with existing systems such as ERP, CRM, inventory and manufacturing systems, and contract terms.
Performance
“ Giti Tire (China) first rolled out a B2B eCommerce site in 2015, but as the rapid development of eCommerce technology and fast-changing competitive environment, we see a new elevated online sales pattern consistently. ” Luo, sales director of Giti Tire (China)
By comparison and analysis, Giti Tire (China) turned to GTech to help upgrade its sales and service platforms, also by synchronizing the whole product distribution chain and being able to follow the process from production to the end customer there can be less waste and a more efficient way of distributing and selling products.
GTech Solution
· Building a single eCommerce platform to support all stakeholders and offer strong catalog management, promotions management, content management, and order management

· Inventory information synchronization and offers smart inventory management to distributors, allowing them to keep reasonable stock and sales enthusiasm.

· Offering the most flexible store operation and management system for retailers/garages that empowers store business easier and profitable.
Performance
“ Giti Tire (China) first rolled out a B2B eCommerce site in 2015, but as the rapid development of eCommerce technology and fast-changing competitive environment, we see a new elevated online sales pattern consistently. ” Luo, sales director of Giti Tire (China)
By comparison and analysis, Giti Tire (China) turned to GTech to help upgrade its sales and service platforms, also by synchronizing the whole product distribution chain and being able to follow the process from production to the end customer there can be less waste and a more efficient way of distributing and selling products.
GTech Solution
· Building a single eCommerce platform to support all stakeholders and offer strong catalog management, promotions management, content management, and order management

· Inventory information synchronization and offers smart inventory management to distributors, allowing them to keep reasonable stock and sales enthusiasm.

· Offering the most flexible store operation and management system for retailers/garages that empowers store business easier and profitable.
Solutions Giti Tire Used
B2B distribution platform
Improve distribution efficiency and reduce the cost of the trade
Smart supply chain
Enlarge geography and category coverage of distribution
Smart management system
Empowers workshop business easier and profitable